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NEW YORK, November 13, 2007 – Atari, Inc. (Nasdaq: ATAR), one of the world’s most recognized brands and a third-party video game publisher, today announced that Jenga World Tour, based on the world famous wooden block tower building game, has shipped to stores nationwide in North America for the Nintendo DS.  Licensed by Pokonobe Associates and developed by Atomic Planet, Jenga World Tour is designed to make the most of the innovative control system on the DS.  The game will offer unpredictable, quick-paced, tactical play that combines suspense and risk-taking, where mounting anticipation comes to a crashing climax.  Jenga World Tour is rated “E” for Everyone, and is now available for the Nintendo DS™ at a suggested retail price of $29.99.  Following the Nintendo DS™ release, the Wii™ version will ship on Dec. 5, 2007.

 

"Fans of the Jenga family of games will be thrilled to relive the fun of the original board game, with new updated surprises and gameplay variations on the Nintendo DS," said Matt Rush, Producer, Atari, Inc. "Jenga remains a timeless classic and will continue the tradition of being a family-fun game with the innovative gameplay the Nintendo DS provides." 

 

“We are confident that Jenga’s universal entertainment appeal will translate well into a video game,” added Paul Eveloff of Pokonobe Associates. “Atari’s Jenga World Tour for the Nintendo DS takes the party game style brilliantly to video game players of all skill levels!”

 

Players of the Wii version can get physical with the Wii Remote™ and Nunchuk™ controllers as they battle to keep the Jenga tower from falling, while on the DS the touch screen provides equally intuitive control of the fast-paced action.  Players will experience sophisticated physics, and a multitude of game-play options, including multiplayer. The game will contain all the fun, intensity and challenge of the original boxed game with a wealth of exciting new enhancements, power-ups and twists that are possible only in the videogame world.  Simple to learn and fun to play, Jenga World Tour promises great entertainment for all ages.

           

For more information on Atari and its entire product line-up please visit www.atari.com.

 

The licensor, Pokonobe Associates, is exclusively represented for interactive gaming by Dimensional Branding Group and the leading interactive representation firm Fog Studios.  

 

About Atari, Inc.

New York-based Atari, Inc. (Nasdaq: ATAR) develops interactive games for all platforms and is a third-party publisher of interactive entertainment software in the U.S.  The Company’s 1,000+ titles include hard-core, genre-defining franchises such as Test Drive® and mass-market and children’s franchises such as Dragon Ball Z®.  Atari, Inc. is a majority-owned subsidiary of France-based Infogrames Entertainment SA (Euronext – ISIN: FR-0000052573), the largest interactive games publisher in Europe.  For more information, visit www.atari.com.

 

About Atomic Planet

Atomic Planet Entertainment Ltd. (APE) is a video game development studio, based in the North East of England, which was formed in August 2000 by industry veterans Darren and Jason Falcus.  Both have been developing published games for over 23 years.

 

About FOG Studios
FOG Studios has been responsible for the creation of over $3 Billion of revenues for its clients and customers via the placement of over 5,600 interactive titles into the international marketplace since 1979. The world’s first and most successful interactive representation agency, FOG exclusively represents independent videogame development studios, brands and intellectual property owners, and service providers to the interactive entertainment industry from around the world. FOG creates opportunity for its exclusive list of clients on all platforms from cellular phones to next generation console games by packaging intellectual property rights with the developers and resources necessary to bring them to market, helping publishers and other potential distributors of the products to make fully informed decisions expeditiously and with confidence based on the longstanding proven track record of success FOG has uniquely achieved. Noteworthy gaming franchises created in FOG’s history include but are not limited to; ESPN, Command & Conquer, Test Drive, Kings Quest, Advanced Dungeons and Dragons, Teenage Mutant Ninja Turtles, Castlevania and Warlords.  FOG has placed titles with all of the Top 10 publishers and countless other smaller publishers as well. FOG's roster of over 550 clients have included, among others: United Media, BMI, Ubisoft, Atari, Sierra, Westwood Studios, Sega, Paramount, Viacom, Robert Maxwell, Koei, FROM Software, Platinum Studios, ESPN, CBS Sportsline, the US Army Rangers, the Foreign Legion, Jenga, Arthur C. Clark, Muhammad Ali, Joe Frazier, George Foreman, Elvira: Mistress of the Dark, The Three Stooges (Estate), Paramount, Warner Brothers, Wham-O, Marvel, America On-Line, Yahoo, Ebay, Ringling Brothers Barnum and Baily Circus, and the Rock and Roll Hall of Fame.

For more information, please call 506-459-5604.

 

About Dimensional Branding Group
Based in the San Francisco Bay Area, Dimensional Branding Group (DBG) focuses on brand licensing with a unique emphasis on strategic marketing and consumer research. DBG specializes in developing evergreen toys, children and iconic brand trademarks into entertainment placement and new extension markets. For more information, visit www.dimensionalbranding.com or call 415-442-5110.

Safe Harbor Statement
With the exception of the historical information contained in this release, the matters described herein contain certain "forward-looking statements" that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements in this release are not promises or guarantees and are subject to risks and uncertainties that could cause our actual results to differ materially from those anticipated. These statements are based on management's current expectations and assumptions and are naturally subject to uncertainty and changes in circumstances. We caution you not to place undue reliance upon any such forward-looking statements. Actual results may vary materially from those expressed or implied by the statements herein. Some of the factors which could cause our results to differ are set forth in our SEC filings.

The Company undertakes no duty to update any forward-looking statements to conform the statement to actual results or changes in the Company's expectations.

 

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© 2007, Atari, Inc.  All rights reserved.  ATARI and the ATARI logo are trademarks or registered trademarks of Atari Interactive, Inc. or its affiliates. Jenga® is a registered trademark of Pokonobe Associates.  All rights reserved. Nintendo DS and Wii are trademarks of Nintendo. © 2006 Nintendo. The ESRB rating icons are registered trademarks of the Entertainment Software Association. All other trademarks are the property of their respective owners.