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REDWOOD CITY, CA. — February, 2007 — Today, Electronic Arts Inc. (NASDAQ: ERTS) announced an invitation to participate in a special closed beta at The Sims Carnival™, a new online community and gaming experience from The Sims™ studio   An innovative online destination, TheSimsCarnival.com empowers members to play, create and share casual games within an online community.  This announcement comes out of today’s Game Developers Conference (GDC) in a speech presented by the Head of The Sims Studio, Rod Humble. 

 

With the launch of TheSimsCarnival.com, hundreds of games will be available to play and as members create and contribute games this number will grow.  The online community is made to be collaborative, so that designing games becomes a fun and shared creative process. To design games, TheSimsCarnival.com provides game creation tools for a range of user skill sets so that millions of players can become game designers with no prior programming abilities necessary.  TheSimsCarnival.com will be available to the public online in spring 2008.  

“We’re very excited to launch TheSimsCarnival.com, a new and accessible gaming experience that gives players all the tools they need to play, create and share games online with friends,” said Rod Humble, Head of The Sims Studio.  “Whether you’re a new player who wants to simply customize a game with a family photo, a gamer who always wanted to make the best platformer or a seasoned expert ready to create the next big game, TheSimsCarnival.com makes game creation and publication easier than ever before.”

 

To potentially be selected for participation in a closed Beta for TheSimsCarnival.com, create a new account at TheSimsCarnival.com.  

 

 

About The Sims

The Sims franchise celebrates an impressive 95 million units sold life-to-date since it’s inception with The Sims launch in February 2000. Translated into 22 different languages over the past seven years, The Sims franchise has quickly become a universal gaming and cultural phenomenon. For the latest information about The Sims franchise, please visit http://www.thesims.com. To check out the hottest The Sims 2 creations made by our community members, please visit http://www.thesims2.com.

 

 

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA SPORTS BIG™ and POGO™. In fiscal 2007, EA posted revenue of $3.09 billion and had 24 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

 

 

Electronic Arts, EA, EA SPORTS, EA SPORTS BIG, POGO, The Sims and The Sims Carnival are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries.  All other trademarks are the property of their respective owners.