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Microsoft Game Studios, in partnership with Loews Cineplex Entertainment, announced a movie-style promotional campaign for the launch of the most anticipated game of the holidays, Age of Mythology. From October 18 through January 10, Loews will promote Age of Mythology with exclusive in-theatre promotions and signage on over 1500 screens nationwide. In addition, a cinematic trailer for the game will appear before many of the season's hottest films, including Red Dragon, Lord of the Rings: Two Towers and 007's Die Another Day. Lastly, moviegoers and game fans are invited to enter the Age of Mythology sweepstakes. The grand prize winner will receive an all-expenses paid trip for two to Athens, Greece. Runner-up prizes include 50 Age of Mythology game giveaways, and five Loews Cineplex season passes for two, where the winner will be able to go to the movies free at any Loews theatre for an entire year. To enter the sweepstakes and to download the cinematic trailer, visit http://www.ageofmythology.com.

The cinematic Age of Mythology trailer was created by The Ant Farm, the Hollywood company renowned for their work on blockbuster films such as Signs, Lord of the Rings, The Sixth Sense, and Harry Potter and the Chamber of Secrets. As Age of Mythology is one of this year's most anticipated holiday entertainment releases, The Ant Farm chose it to be the first game for which they would be involved in trailer production. From the dramatic music to the voice-over talent featured in the trailer for Lord of the Rings: Two Towers, the movie trailer accurately captures the epic feel of the Age of Mythology game.

Using familiar elements of classical mythology, Age of Mythology casts players as one of nine unique civilizations from ancient Greek, Norse and Egyptian mythologies. Players can reinforce their armies with mythological creatures like Cyclopes and Medusas or call upon the mighty powers of gods such as Zeus to rain down lightning bolts on unsuspecting enemies. Age of Mythology also incorporates Ensemble Studios' trademark features from previous Age of Empires games, including a compelling economic model, a massive army and battle system, unequaled artificial intelligence, random maps, intuitive gameplay and extreme attention to detail.

Age of Mythology's 3-D engine delivers impressive graphics in a fully 3-D environment, including beautiful waves and water, lifelike rolling terrain, realistic sunlight, and lush forests. In-game cinematics create a seamless, story-based and character-driven campaign which features 35 scenarios. In addition, the game features incredible special effects, including waterspouts, infernos, snowstorms, tornadoes and earthquakes. Age of Mythology will be available in North America on November 1 for an estimated retail price of $54.95 (U.S.).

Age of Mythology is a branch of the popular Age of Empires franchise that has sold more than 10.5 million licensed units worldwide. More information about Age of Mythology is available at http://www.microsoft.com/games/ageofmythology/, or on the Ensemble Studios site at http://www.ensemblestudios.com/aom/.

Microsoft Game Studios is a leading worldwide publisher and developer of games for the PC, Xbox video game system and online platforms. Comprising a network of top developers, Microsoft Game Studios is committed to creating innovative and diverse game portfolios for the PC (http://www.microsoft.com/games/), including such franchises as Age of Empires, Flight Simulator and Zoo Tycoon; Xbox (http://www.xbox.com/), including such franchises as Halo, Project Gotham Racing and NFL Fever; and Zone.com (http://www.zone.com/), the official games channel for the MSN network and home to such hits as Bejeweled and OutSmart.