SAN FRANCISCO – JUNE 5, 2006 – Today Ubisoft, one of the world’s largest video game publishers, announced a partnership with on-air radio DJs in New York (WHTZ-FM), L.A. (KIIS-FM), Philadelphia (WUSL-FM), Chicago (WGCI-FM), Miami (WMIB-FM) and Oakland (KMEL-FM) to promote the AND 1® Streetball video game on-air during its launch June 5-18. Popular local personalities such as Paul “Cubby” Bryant and The Hot Boyz have been integrated into the video game. The radio DJs from cities featured in the game have been integrated to introduce exclusive music tracks from local artists. The DJs are present with station IDs, logos and voice drops in the game.
“Bringing together the talents of both rap artists and radio DJs from the same regions has never been done before in a video game,” said Jay Cohen, vice president of publishing at Ubisoft. “East Coast, West Coast, North and South; no matter where gamers are, we wanted them to experience the local vibe of the cities straight from the AND 1 Mix Tape Tour. Introducing hot new music through the voices of radio’s most recognizable personalities makes the experience more true to life and engaging for players.”
Radio DJs featured in AND 1 Streetball include Ed Lover from WPRR-FM and Paul “Cubby” Bryant from WHTZ-FM in New York; The Hot Boyz, Mikey Dredd and Uncle O, from WUSL-FM in Philadelphia; Chuy Gomez and Big Von from KMEL-FM in Oakland; ODM from KIIS in Los Angeles; The Bad Boys and Sam Silk from WCGI in Chicago; and Papa Keith from WMIB in Miami. The exclusive AND 1 Streetball video game soundtrack features 13 songs, including San Quinn performing “Make Money Take Money,” Freeway performing “Stand Up” and Rhymefest, performing “Coming for You.”
“We’re excited to be partnering with Ubisoft to feature DJs in the AND 1 Streetball video game,” said Michael Erickson, Clear Channel Regional Vice President of Programming for Northern California. “A large part of our audience is made up of gamers and partnering with Ubisoft to have DJs actually in the game, and then promoting the game on air, helps us connect with our audience through multiple channels.”
AND 1 Streetball is the ultimate basketball experience and features all the jaw-dropping moves of authentic streetball in cities around the U.S. as featured on AND 1 MixTape Tour seen on ESPN. AND 1 Streetball features the entire roster of sensational AND 1 MixTape Tour players including AO, The Professor, Spyda and Pharmacist – each with their signature moves and looks. AND 1 Streetball gives gamers the power to create their own players and moves with the goal of becoming the next streetball phenomenon.
AND 1® Streetball for the PlayStation®2 computer entertainment system and the Xbox® video game and entertainment system from Microsoft is available at retail stores for an MSRP of $39.99. For more information on AND 1 Streetball, please visit
www.and1streetballgame.com.
About Ubisoft:
Ubisoft is a leading producer, publisher and distributor of interactive entertainment products worldwide and has grown considerably through its strong and diversified lineup of products and partnerships. Ubisoft has offices in 21 countries and sales in more than 50 countries around the globe. It is committed to delivering high-quality, cutting-edge video game titles to consumers. Ubisoft generated revenue of 547 million Euros for the 2005-2006 fiscal year, an increase of 3 percent over the previous fiscal year at constant exchange rates. To learn more, please visit
www.ubisoftgroup.com.
