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Ubisoft, one of the world's largest video game publishers, has announced that Prince of Persia: The Sands of Time for the PlayStation 2 computer entertainment system has reached gold master status and is expected to hit store shelves in the coming weeks.

Prince of Persia: The Sands of Time boasts fluid animations, ingenious and challenging level design, a gripping story, an inimitable hero and the ability to manipulate time - all woven into a unique and immersive gaming experience.

Created by Ubisoft's Montreal studio, in close collaboration with original Prince of Persia creator Jordan Mechner, Prince of Persia: The Sands of Time is expected to be one of the smash hits of the Holiday season. Excitement surrounding the game has been steadily building since it received numerous awards at E3 2003, with several industry heavyweights singling it out as a Game of the Year contender.

"Everyone who's seen this game has been completely floored. With top-notch animations, challenging fighting, and a completely eng ross ing story, it has to be played to be believed," said Tony Kee, vice president of marketing for Ubisoft. "From dynamic loading and gorgeous lighting effects to sophisticated technology, Prince of Persia represents yet another masterpiece - one that will help Ubisoft cap off a banner year on a very high note."

Amidst the scorched sands of medieval Persia , there is a legend spun in an ancient tongue. It speaks of a time borne by blood and ruled by deceit. It is within this war torn land that a young Prince discovers a magic dagger. Drawn to its dark powers, he is led to unleash a deadly evil upon the reaches of his father's vast kingdom. Aided by the wiles of a seductive princess and the absolute powers of the Sands of Time, the Prince stages a harrowing quest to reclaim the Palace's cursed chambers, and restore peace to the very fabric of Time itself. He must tread these dangers carefully, however. Because in this world, there is only one rule: master the Sands, or be buried.

Key Features

• A Legendary Hero Returns. Wielding powers of mythic proportions, the Prince returns to action-adventure gaming with gravity-defying acrobatics, ferocious fighting combos, and the ability to bend time to fulfill his destiny.
• Awe Inspiring Gameplay with the Sands of Time. Ubisoft 's Montreal Studio presents The Sands of Time - a technological breakthrough that will change the face of action-adventure gaming forever. Erase the past, behold the future, and freeze the present in real-time for unlimited gameplay variations.
• Exotic Worlds, Vast Kingdoms. Uncover the mysteries of a world never before explored in action-adventure gaming. Medieval, mythical, and deadly, Persia holds a staggering array of landscapes and kingdoms to explore and conquer.
• A Sweeping Adventure of Betrayal and Triumph. The epic legends and deadly creatures of mythic Persia come to life in this suspense-filled tale, featuring more twists and turns than the labyrinthian Palace itself.
• The studio behind Tom Clancy's Splinter Cell presents the new era of action-adventure. Ubisoft Montreal moves onto its next major hit while taking their knowledge and technology to the next level.
• Jordan Mechner - The Creator. The creator of the original Prince of Persia, and acknowledged "godfather" of the action-adventure genre, Jordan Mechner consults on all facets of game design - including storyline, cinematics, programming, and artistic vision.

Prince of Persia: The Sands of Time will ship for all consoles throughout November. The game carries a "T" (Teen) rating from the ESRB and has a suggested retail price of $49.99.