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Fable breaks sales records
written by: James Cooper on 10/16/2004 10:35:17 AM

Fable sure took its sweet time getting here, but now that it is, its cleaning house. Fable, which was released only a few short weeks ago has already been crowned as the fastest-selling Xbox game in Europe. Fable also helped make the weekend of the 9th and 10th of October to become the single biggest Xbox launch weekend ever in Europe.

Fable made an exceptionally strong debut across Europe when it was released in most markets last Friday. For example, Fable sold through more than 30,000 units in the UK, taking number two in the all-formats chart and number one in the all-time first week sales ranking for Xbox. Fable also performed strongly in France, where more than 18,000 units were sold through.

“We’re very excited that so many gamers are experiencing the world of Albion in ‘Fable’,” said Michel Cassius, Senior Director, Xbox Platform and Marketing. “The success of ‘Fable’ is a tribute to the vision of Peter Molyneux and Lionhead and to the fantastic open-ended and accessible gameplay experience that ‘Fable’ offers. The choices the gamer makes during the course of the adventure creates a completely different experience each time the game is played, offering outstanding replay value and widening the appeal while satisfying the core gamer audience. This title is a great example of how the Xbox portfolio is broadening, encompassing titles for the committed gamer as well as more casual gamers.”

The success in Europe of Fable was echoed by a similar record-breaking launch at retailers across North America in its first week of release. The game was EB Games' best-selling title ever and it broke Game Rush's first-day sales record for any game. ”Fable” even grossed more money than the No. 1 box office movie launched at the same time, Sky Captain and the World of Tomorrow.

If you haven’t played Fable yet, check out our full review, and then go pick it up!

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